The convergence of 3D rendering tools for creating physical products and virtual environments has us trapped in a closed feedback loop of industrial design. This has created a new form of déjà vu when we see someone walking down the street with a cyborg-like Bluetooth headset and Oakley sunglasses, or we walk into a new high tech glass office park that has a parking lot full of H2s. There is something immediately familiar — we have been here before.